Comcast’s Trojan Horse for Pay-TV
Comcast this week announced it is offering Xfinity Flex, its streaming video and smart home combo product, for free to broadband-only customers.
Comcast introduced Flex in May. Flex is a video streaming and smart home product that enhances Comcast’s relationship with broadband-only customers. But from a strategic standpoint, it’s also something else — a Trojan Horse for its full pay-TV service. That term has an invasive stigma to it, but it’s poised to be a smart move if Comcast executes this properly. Read more here